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Big Brands, Big Trouble

Audiobook
Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.

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Publisher: Penton Overseas, Inc. Edition: Abridged

OverDrive Listen audiobook

  • File size: 82049 KB
  • Release date: April 1, 2002
  • Duration: 02:50:56

MP3 audiobook

  • File size: 82172 KB
  • Release date: April 1, 2002
  • Duration: 02:50:56
  • Number of parts: 3

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Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.

Expand title description text