Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world changing ideas, and design. Written for, by, and about the most progressive business leaders, Fast Company inspires readers to think beyond traditional boundaries, lead conversations, and create the future of business.
4 ways machine learning powers better marketing
CAPITALISM, FOR EVERYONE
THE SELLING OF SOULS • COMPANIES ARE EMPLOYING QUASI-RELIGIOUS TACTICS TO INSPIRE ENTHUSIASM FOR THEIR BRANDS. WHAT HAPPENS WHEN CUSTOMERS HAVE A CRISIS OF FAITH?
STREAMING WARS • NEW VIDEO SERVICES FROM APPLE, DISNEY, AND OTHERS ARE CHALLENGING NETFLIX.
SIGNS OF THE TIMES • AMERICAN SIGN LANGUAGE INTERPRETER SARA GROVES MAKES CONCERTS ACCESSIBLE TO EVERYBODY.
A CLEANER COATING • SHERWIN-WILLIAMS SUBSIDIARY VALSPAR HAS DEVELOPED A BPA-FREE LINING FOR SODA CANS—WITH HELP FROM HEALTH AND SAFETY GROUPS.
SESAME TO THE RESCUE • THE NONPROFIT BEHIND SESAME STREET HAS A TEAM FOCUSED ON HELPING KIDS IN TIMES OF TRAUMA—BECAUSE NOT EVERY DAY IS SUNNY.
Four ways Google marketing is planning for an automated future
THE RIGHT ANGLES • A NEW KIND OF SKYSCRAPER IS BRINGING MORE LIGHT AND AIR TO AN INCREASINGLY DENSE NEW YORK CITY.
A MATTER OF DEGRE ES • HOW CLIMACELL’S HYPER-PRECISE FORECASTS HELP CITIES PREPARE FOR BAD WEATHER
BANKING ON SUCCESS • THE CHARLIE’S ANGELS DIRECTOR AND ACTOR ELIZABETH BANKS TALKS ABOUT RUNNING HER OWN PRODUCTION COMPANY—AND TAKING CONTROL OF HER CAREER.
MODULAR CLASSIC • Kartell’s iconic units can be bookshelves, night tables, or stools—and packed full of your stuff.
SAVING CAPITALISM FROM ITSELF • Meet the CEOs, workers, activists, thinkers, policy wonks, and class traitors leading the way toward a more equitable, humane, and democratic economic system that works for the many and not the few.
UPHILL CLIMB • Patagonia’s Yvon Chouinard set the standard for how a business can mitigate the ravages of capitalism on earth’s environment. At 81 years old, he’s just getting started.
COMMUNITY • SIX PEOPLE BUILDING LOCAL POWER
A FUNNY THING HAPPENED ON THE FLIGHT TO DAVOS • Author Anand Giridharadas has attracted a rabid following for his rebuke of the idea that philanthropic billionaires are society’s heroes. Even some plutocrats are starting to agree with him.
ETHICAL FINANCE • FIVE PEOPLE DESIGNING A MORE PRINCIPLED ECONOMY
WE THINK LIKE BECAUSE WE ARE OWNERS • New Belgium Brewery has always been innovative when it comes to making beer. Lately, however, it’s the company’s progressive employee-ownership model that’s gaining notice—and intoxicating capitalist reformers.
GOOD WORK • FIVE PEOPLE BRINGING DIGNITY TO JOBS
MAKING AN IMPACT • Members of the Fast Company Impact Council—founders and executives, activists and scholars—convened this year in New York City to discuss how to meet our most urgent economic and social challenges.
DESIGN DEBATE • Pentagram partner NATASHA JEN and Adobe principal designer KHOI VINH discuss the virtues and pitfalls of “design thinking,” a multistep creative problem-solving methodology that focuses on the end user. First popularized by Ideo in the 1990s, design thinking has since become ubiquitous in the business world.
FIXING THE DIVERSITY PROBLEM • Barbara Whye, Intel’s vice president of human resources and chief diversity and inclusion officer, describes how the company is achieving its workforce goals.
STOP IDOLIZING BIG TECH • Scott Galloway, the provocative NYU Stern School of Business marketing professor and author of The Algebra of Happiness, argues that internet giants need to be cut down to size.
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